The Loyalty Group

The Loyalty Group is a well established Loyalty Marketing Company specialising in the development and management of successful Customer Loyalty Reward programs. Our expertise lies in the design and implementation of Loyalty Reward programs, loyalty marketing services and marketing consultancy. We also provide customised loyalty marketing solutions.

The Loyalty Group has operated the successful Lucky Buys Reward program which has become the largest Customer Loyalty Reward Program for independent retailers in Australia. The Loyalty Group has also created a number of co-branded solutions such as the IGA Community Club, Red Meat Rewards, Edge Clothing E Club, Autopro VIP Club and Pool Pro VIP for these large retail brands.

“Since its introduction, we have noticed that Members are spending more and visiting more often and the program has definitely assisted to increase the turnover in our business.”  

Mr Eric Noordzy, Managing Director, Edge Clothing Victoria