Keep in touch with customers between visits. Targeted and personalised communications with customers often generates extra visits. Direct mail targets all or specific customers on your database. It may include special offers to entice these customers to visit your store.

• Regular customer communication.
• Motivate inactive customers to visit your store.
• Effective use of your database.
• Stronger customer relationships.
• Influence “floating” customers to become loyal customers.
• Increase customer average spend.
• Initiate extra visits.
• Increase turnover.

“(The service) was so cheap that I have decided not to waste any more money with newspapers and magazines and just send out newsletters with product specials to the customers who actually shop in our store”…

“The Lucky Buys Reward program has enabled us to get a database of our own and know who they (customers) are, how often they come in and know their average spend. Last month we did a direct mail through Lucky Buys Reward with great results and I did not have to do a thing, The Loyalty Group did it all. This program has given me an advantage over the two bakeries and four coffee shops in town”…